Beyond climate despair – why the way we tell the story matters
Climate change, biodiversity loss and environmental decline…
Our news
Discover the latest news, blogs and commentary from team Pinstone, with our take on the big trends in the farming, food supply chain, environmental and sustainability sectors and how this interfaces with PR and communications.
Beyond the headlines: turning farming challenges into meaningful communications
Following a summer of extreme weather, Amy Corfield explores…
The next big issue in food might not be making headlines yet.
From changing consumer habits to mounting supply-chain pressures…
British farming has a good story to tell. So why aren't we telling it?
Consumer trust in British farming remains strong, yet farmer…
Masterclass will explore how to communicate with farmers on sustainability initiatives
Farmers are under increasing pressure to adopt sustainability…
Sustainability: The biggest marketing challenge in agriculture?
Farmers are under pressure to produce more with less, whilst…
Why infrastructure needs better communication
Reflecting on Utility Week Live, one theme that came through…
How to choose a PR agency (and why most businesses get it wrong)
Choosing a PR agency is rarely a small decision. For many…
Pinstone wins PR campaign of the year at the VMA awards
At Pinstone, we’ve built our reputation on delivering results…
The importance of media training in food and farming industry
It always comes as a personal surprise to see the mild panic…
What does a great PR agency relationship look like?
Our experience of what clients can expect when they work with…
International Women’s Day: The power of ‘Give to Gain’ in building supportive workplaces
International Women’s Day is a chance to celebrate progress,…
What happens next for sustainability communications in farming?
Following the launch of our latest Pinstone Pulse report, Sustainability…
Majority of farmers say their sustainability efforts are being ignored
The findings come from Pinstone Pulse, a new insight tracker…
What is sustainable food?
Sustainability isn’t a shared understanding and the gap between…
Why the Oxford Farming Conference is a masterclass in thought leadership
Every January, the Oxford Farming Conference (OFC) brings together…
How to use data and research to strengthen your agri-PR communications
At Pinstone, we know that the key to making PR messages truly…
The value of PR in food, farming and environment communications
Good PR builds relationships and cuts out the ‘blather’ In…
The four best ways for supply chain businesses to communicate with young farmers
Young people are fundamental to the future of the food and agriculture…
Keeping content fresh – how to re-invent agricultural PR content year on year
In this blog, Pinstone’s technical content manager, Gemma Mackie…
Cultivating journalism skills at John Deere with the Guild of Agricultural Journalists
Erica Thomas attended the BGAJ John Deere journalism course…
How useful is AI in agri communications and PR?
After recently delivering a Meat Business Women masterclass…
Regenerative farming, outcomes, and the power of brand
Following her visit to Wildfarmed for a field trip rooted in…
Why hire a PR agency when you could employ someone?
A prospective client recently remarked that for our retainer…
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