In today’s fast-moving media and information landscape, it's important to respond swiftly and effectively to emerging issues with a reputational impact. We provide expert issues management, helping clients navigate sensitive topics, mitigate risks, and maintain trust with key stakeholders to deliver robust agricultural, environment sector or food supply chain PR responses.
Robust crisis preparation
Our proactive approach to issues management and crisis management for the food supply chain and all the way up to the farmgate ensures that organisations are prepared before challenges arise. We work closely with clients to identify potential risks, hosting workshops or conducting interviews with key internal people. We develop clear messaging and establish protocols that enable a swift and strategic response.
By closely monitoring media trends and industry discussions, we provide clients with proactive insights to navigate challenges effectively. Our team analyses emerging narratives, tracks competitor activity, and identifies potential risks before they escalate to ensure our clients stay ahead of the conversation.
We don’t just react to issues — we anticipate them. Through ongoing media and digital ‘horizon scanning’ and assessing stakeholder sentiment, we ensure our clients are ready to respond on issues. Whether it’s preparing key messages, managing media relations, or advising on sensitive topics, we empower organisations to take control of their narrative in a fast-paced media landscape.
Rapid and real-time support
When an issue arises, we provide rapid, real-time support with expert strategic guidance, media liaison, and comprehensive response management to safeguard reputation. Our experienced team understands the complexities of the food supply chain and processing sectors and ensures that PR messaging remains clear, consistent, and aligned to your objectives.
Whether addressing media enquiries, preparing holding statements, developing detailed Q&As, or navigating challenging social media conversations, we work proactively to mitigate risks and manage narratives. Our calm, methodical approach ensures you maintain control and provide transparency and reassurance to stakeholders.
Rebuilding and strengthening reputations
As part of crisis management preparation, or in the aftermath of a crisis situation, we specialise in rebuilding and strengthening reputations through comprehensive farming, environment and supply chain PR strategies. Our approach includes crafting positive narratives that resonate across the entire food and agriculture supply chain, supported by positive media stories, social media initiatives, thought leadership or stakeholder engagement programmes.
We work closely with clients to amplify their strengths, highlight operational resilience, and showcase responsible practices. Whether it's celebrating sustainability achievements, demonstrating supply chain transparency, or reinforcing leadership positions within the sector, our tailored campaigns turn challenges into opportunities.
Our goal is to ensure businesses in the food and farming supply chain emerge stronger, more resilient, and well positioned for the future.
Media training for food supply chain PR
Being able to communicate effectively with the media is a valuable skill for any nominated company spokesperson. Media training prepares a commentator to confidently handle interviews, manage tough questions, navigate conveying the complex topics and deliver key PR messages with clarity and impact.
We facilitate tailored media training sessions designed to equip clients with the skills for successful media engagement. Our training covers a range of areas, including interview techniques, message development, body language, and crisis communication.
We conduct practical, interactive training sessions, including mock interviews with real-world scenarios to simulate live media environments. Our training helps to refine delivery, control the narrative, and build confidence in handling media interactions.
Additionally, we provide sector-specific guidance, ensuring that our clients are prepared to navigate industry-specific media challenges.
