We offer PR and marketing across the farming sector

Renowned for award-winning agricultural B2B PR and marketing campaigns, we engage farming, agri-business, rural, agricultural, veterinary, agronomy, and land-based audiences.

Home \ Our sectors \ Farming

Expertise in farming

Our knowledge of the issues and topics that underpin our agricultural B2B PR campaigns is based on our experience that’s been forged over two decades.

We are adept at applying that insight and understanding to a breadth of comms channels and opportunities to reach these specialist sectors and, importantly, get a reaction.

Whether it’s advancing a thought leadership positioning, creating noise around a launch, or educating or inspiring action, we know what mix of B2B channels to recommend and are skilled in crafting compelling content and enlisting engagement from the influencers and editorial contacts with the most clout.

With teams that have first-hand experience of farming and agri-business, content is focused on what matters most to the audience, and using the lingo and terminology that’s second-nature to farming and agricultural communities.

cowsmgrazing infront of wind generators

Specialist B2B PR knowledge

Campaigns may be specific to target crop sector groups, be that arable cropping, encompassing combinables, potatoes, horticultural produce, fruit, field veg or forestry. Or, in the livestock  arena, our remit could be in engaging beef and sheep, dairy, pigs or poultry – layers or broilers.

Alternatively, a client remit may tap into policy issues, the introduction of regulations or new research, or relate to trade, incentives, grants or environmental or sustainability issues. We’re adept at brokering introductions and cultivating relationships spanning the breadth of B2B PR opportunities, with the raft of opinion leaders, NGOs, industry groups and advocacy organisations, possessing a wealth of contacts.

Experience you can trust

The team is well versed in the challenges the farming and agriculture industry faces and is experienced in reacting as news breaks – whether alerting communities to a disease outbreak, or galvanising support around an issue.

Experience spans farming and land-based sectors to encompass; animal health, crop protection, natural capital, animal and crop husbandry, horticultural production, farm finance issues and land or turf management.

the pinstone team showing a wealth of experience

Speak to our PR sector specialists

Get in touch here

Explore our case studies in the farming sector

Take a look at our case studies to get a flavour of who we work for, what we do and the results we can help you deliver.

Arable cropping: field veg, root crops, fruit and combinable crops

Combinable crops
Combinable crops
Potatoes
Potatoes
Field veg
Field veg
Root crops
Root crops
Top fruit
Top fruit
Soft fruit
Soft fruit

We deliver expertise across the breadth of the arable and horticultural sectors and apply our knowledge to a range of systems, from organic, to regenerative cropping, through to conventional farming practices and everything in between.

The changes in farming mean new practices and approaches to crop production are creating a thirst for knowledge. It ranges from cultivation techniques, crop rotations, inputs and understanding of interactions that influence pest infestation to disease outbreak and the functions that promote growth at every crop growth stage. There’s a bigger need than ever to educate, inform and engage arable farmers and horticultural producers spanning top and soft fruit, to field veg and root crops.

Our team is equipped to interview and talk the language of arable farming experts, whether that’s farmers, agronomists, researchers or industry gurus. Clients span agri-tech, nutrition, crop protection, stewardship, seeds as well as working on behalf of consultancies in technical agronomy through to land management, financial institutions, machinery and advisory businesses.

Speak to our PR arable specialists

Get in touch here

Livestock production: beef and sheep, dairy, pigs and poultry

Beef
Beef
Sheep
Sheep
Pigs
Pigs
Dairy
Dairy
Poultry
Poultry

We bring expertise across the commercial livestock arena, supporting clients supplying to, or offering services to dairy, pig and poultry production, sheep and beef farming. Our knowledge spans production systems suited to differing land types and farming models, from regenerative agriculture, to high-performance conventional farming.

With shifting regulations, policy landscape, subsidies, consumer demands, and evolving farming techniques, there’s a greater need than ever to inform, educate, and engage the livestock community. From animal health and welfare to nutrition, genetics, and precision farming, we ensure your message resonates with your audience, whether that’s farmers, processors, the rural community, influencers or industry leaders.

Our team speaks the language of livestock farming, whether engaging farmers, vets, nutritionists, researchers, or industry experts. Clients may range from genetics, animal health and feed specialists to breed societies, machinery, technology companies, processors, and advisory bodies.

Speak to our PR livestock specialists

Get in touch here

Agri-business and land-based B2B PR

Land management
Land management
Feed
Feed
Nutrition
Nutrition
Animal health
Animal health
Farm finance
Farm finance
Crop protection
Crop protection
Natural captial
Natural captial
Research
Research
Veterinary
Veterinary
Agronomy
Agronomy

We bring expertise across the agri-business and land-based industries, supporting clients offering services or products that may range from forestry, turf, amenity and non-food crops, to the ornamental sectors.

Our finger-on-the-pulse approach ensures agri-business PR and B2B PR strategies are developed with the news agenda in mind. Issues such as climate change, pressure on resources, sustainability and technological innovation are just a few examples.

We ensure your message resonates with your audience, whether it’s a B2B PR brief targeting industry professionals, amenity workers, business owners, policymakers, or the rural community.

Our team understands the nuances of land-based sectors, effectively engaging clients who may hail from research institutions, NGOs, and trade bodies to machinery providers, financial services organisations, or certification bodies. We work with businesses at every stage of the supply chain, driving visibility and influence through strategic communications.

Some examples of the sectors we work with include:

  • Forestry
  • Turf
  • Amenity
  • Non-food crops
  • Ornamentals
  • Industry (Research, NGOs, Trade)
  • Certification
  • Finance
  • Machinery
  • Trade
  • Research
  • Charity
  • Professional development

Whether you’re navigating regulatory changes, launching innovative products, or shaping the conversation on sustainability, we ensure your voice is heard and your objectives are met.

Speak to our PR agri-business specialists

Get in touch here

Ready to chat?

Talk to us about how Pinstone can help you meet your goals.

Click here to get in touch