Search Engine Marketing (SEM) is an essential component of any comprehensive agricultural marketing strategy – and the same can be said for the food supply industry and environmental sectors. By leveraging paid search advertising, you can ensure your brand appears at the top of search engine results, driving targeted traffic and generating leads.

We specialise in developing and managing high-performing SEM campaigns tailored to your industry and as part of a holistic approach to your communications strategy. Our approach combines data-driven insights with creative ad strategies to deliver measurable results.

Why choose SEM for agriculture marketing?

We all turn to search engines to find products, services, and industry knowledge and it's no different in our specialist sectors. With SEM, your business can appear prominently when potential customers search for relevant terms. This is particularly valuable for promoting seasonal products or to drive event participation, or support new product launches.

Our SEM services

We offer a full suite of SEM services to maximise your return on investment:

• Pay-per-click (PPC) advertising: Target specific keywords to drive traffic and generate leads.
• Display advertising: Create visually appealing banner ads to increase brand visibility across relevant websites.
• Remarketing campaigns: Re-engage visitors who have previously interacted with your website, encouraging them to return and convert.
• Geo-targeting: Deliver ads to specific regions or target trade show attendees from a specific area for highly targeted reach.
• Competitor analysis: Stay ahead of your competitors by identifying gaps and opportunities in their campaigns.

Crafting effective ad copy

Compelling ad copy is a crucial aspect and our team will create engaging, industry-specific ads that speak directly to your audience. Whether you’re promoting machinery or equipment, animal health, agronomic or veterinary products, we craft messaging to gain attention and drive clicks with a compelling call-to-action.

Monitoring and refinement

Our approach to SEM is rooted in continuous improvement. Through detailed performance analysis, we monitor click-through rates, conversion rates, and return on ad spend. Adjustments are made to optimise campaigns for maximum impact.

More about how we measure success