Copywriting, content marketing and creative

Well produced content for agriculture, environment and rural sectors is fundamental to the successful execution of PR and marketing campaigns. The same principles apply, whether you’re seeking compelling words for a farming campaign, powerful visuals targeting a food supply chain audience, or video footage conveying environmental credentials.

We bring creativity and strategic thinking together to deliver content that informs, inspires and influences your audience. Our team of experienced copywriters and content creators craft purposeful, targeted content and where required, technical copy underpinned by research and data. This is underpinned by our sector-specific knowledge and understanding of what resonates with agricultural, food and rural audiences.

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Clear, compelling copywriting

The right words matter. Our copywriting for the food and farming sector, and extending to the breadth of land-based industries, is always clear and concise, with a defined tone-of-voice and consistent messaging.

Our copywriting services include press and editorial or sponsored content; social media content; website and digital copy, through to thought leadership and opinion pieces. We can also pivot to address stakeholder, policy or customer audiences and create content-rich e-newsletters and bulletins, or turn our hands to writing award entries and speeches.

Every piece of writing is carefully aligned with your broader communications strategy, ensuring consistency across all channels.

Strategic content marketing

Our approach to content marketing for farming, food or environment PR sectors is underpinned by the strategy. From increasing visibility and driving traffic, to improving engagement and nurturing leads, we plan and execute campaigns that maximise reach and return on investment.

Our content marketing expertise covers:

Content planning aligned to editorial calendars
Integrated campaigns across digital and offline channels
SEO-informed content
Video footage – short-form and long-form reels
Reels incorporating film and still images
Social media posts
Email marketing and newsletters
Ad copy

Creative thinking that cuts through

In a crowded media and marketing landscape, creativity can be the stand-out feature that drives engagement.

We bring ideas to life through strong campaign themes and storytelling that’s elevated through our team’s expertise in connecting with commentators and sector insight. This is bolstered with strong creative direction and development of visual concepts, and conveyed through innovative content formats such as infographics, listicles and animation.

Our campaigns are designed with an understanding of the necessity to spark interest, inspire action and create lasting impressions.

Content creation

From editorial to multimedia, we produce creative, high-quality content and video footage tailored to your audience and channel mix – ensuring clarity, consistency and impact.

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Make your content work harder

Whether you need a standout campaign, technical writing expertise, a refreshed tone of voice, or a complete content strategy, our team delivers with creativity and insight, all aligned to your wider business goals.