Media relations and press office
A well-managed press office serves as the central hub for all media communications, ensuring a consistent and professional approach to press engagement. We provide a proactive service, acting as the primary point of contact for journalists with environment PR, farming PR or food PR enquiries.
We identify opportunities to generate positive media coverage, respond promptly to press questions, and manage media relations. With a strong understanding of the food, farming, and environment PR sectors, we tailor our approach accordingly.
We also monitor the media landscape, tracking industry trends, competitor activity, and emerging news stories to identify opportunities for our clients to contribute expert commentary. By staying ahead of the media agenda, we position our clients as authoritative voices within their industry.
Additionally, we provide retained clients with ongoing media liaison, crisis communications support, and reputation management. Whether handling day-to-day farming or environment PR press enquiries or responding to urgent news developments, we work on your behalf to ensure visibility.
Selling-in stories for farming PR
Selling-in stories is a key element of successful farming PR media relations. It’s the process of proactively pitching newsworthy angles to journalists and editors, ensuring timeliness and targeting the right publications.
We tailor each pitch to fit what makes the media sit up and take interest, using our industry knowledge and journalist relationships to secure high-quality coverage.
By leveraging our extensive network across specialist food supply chain, environment and farming PR media, we handle everything from breaking news to in-depth industry report write-ups.
Interview set-up for food supply chain PR and more
Interviews provide a powerful platform to share expertise, offer insights, and connect directly with readers, viewers or listeners. Whether for print, digital, broadcast, or podcast media, a well-prepared interview can significantly enhance credibility.
We secure interview opportunities for farming, environment and food supply chain PR clients with key media outlets, ensuring our clients’ messages reach the right audiences. We facilitate one-on-one interviews, roundtable discussions, and Q&A sessions with journalists, helping clients build strong media relationships.
Preparation is key to a successful interview. We offer tailored briefing support to ensure spokespeople are confident, concise, and aligned with key messaging. This includes preparing potential questions, refining responses, and conducting mock interviews to fine-tune delivery.
We also manage interview logistics, media coordination, and post-interview follow-ups to maximise the opportunity and glean the most strategic value.
Press briefings for agricultural PR clients
Press briefings are an effective way to directly engage with journalists, provide key updates, and build relationships. A well-organised press briefing – whether held in-person or online – ensures that media professionals receive clear, concise, and compelling information.
We plan and execute press briefings that generate maximum environmental PR and agricultural PR impact. From selecting the right media attendees to crafting key messages and preparing spokespeople, we handle all the details.
Press briefings can take many forms, from roundtable discussions to larger press conferences. We ensure key messages are delivered effectively and our agricultural PR team also manages all logistical elements, including venue selection, media invitations, briefing materials, and follow-up communications.
