FAI Farms and McDonalds
Report launch to farming media
Food supply chain PR, communications and marketing
Getting effective communications outreach to the food production, food processing and supply chain market; through to the grocery and retail sector and beyond is a key part of what we do.
Understanding food supply chain pressures
Brands are increasingly looking beyond funky packaging, fonts and taglines, and need to convey authentic stories that could range from the heritage and production qualities of food through to generating a leadership stance and profiling the people behind the produce.
Our deep rooted connections to the land means we’re ideally placed to help. We know what goes into cultivating, growing, nurturing and harvesting top quality food.
We also understand what it takes to navigate commercial production in the food processing sector and the barriers; from health and safety, to food fraud, to the bureaucracy of labelling and regulatory constraints.
Add to that the pressures to deliver on sustainability targets, making pledges a reality and ensuring teams both walk the walk and talk the talk. It’s never been more important to have an active voice and take the lead with your narrative.
Sector specialists
Processing
Hygiene
Retail
Supply chain
Brands
A consultative
service
If communication is a priority that justifies professional support, but there’s a nervousness around stepping into the conversation, then we can help.
As a first step we’d typically audit where you’re at and where you want to go and what you want to be known for. We’ll review your organisation and the breadth of the food and farming communications landscape - where you fit in the market; what brand perceptions exist and how you’re faring to date on external communications – from social media, to search, news and reputation.
Where a challenge merits it, we then work closely with your teams to explore barriers and PR, marketing and communications opportunities, interviewing people and drawing on data to assess the digital outreach footprint and how that compares and contrasts to others in the arena, making actionable recommendations for a way forward.
Comms for food supply chain businesses
We have a breadth of PR and marketing tools to draw from to create bespoke recommendations. Rooted in a strategic approach, we select the best offline and online channels to convey your message. That may be social media PR or conveying a more overt advertising message. We can also support in elevating your search rankings and advise on digital marketing, from e-shots to webinars, and advise on where best to influence at in-person conferences or events.
Whether you’re a brand or an organisation with a remit in the food supply chain sector, or seeking to engage the industry in any way, we’re keen to hear from you and explore how we can help.
Explore our case studies in the farming sector
Take a look at our case studies to get a flavour of who we work for, what we do and the results we can help you deliver.
All services
PR and marketing strategies
Thought leadership
Paid media
Audience insight
Stakeholder campaigns
Digital marketing
Press office
Issues management and crisis comms
Content creation
Media relations and editorial content
Social media
Campaign measurement
Offline marketing and advertising
Offline marketing and advertising
Ready to chat?
Talk to us about how Pinstone can help you meet your goals.