We specialise in environment, food supply chain and agricultural PR, crafting compelling narratives that resonate. From insightful news articles and thought-provoking opinion pieces to in-depth technical editorial and engaging digital-first content, we ensure your story reaches the right audience with maximum impact.
Our established media relationships within the sectors give us direct access to key journalists, editors, and industry publications. We’re equally well-versed in composing editorial on arable or livestock husbandry topics as we are for farming innovation, production techniques, sustainability, or policy developments.
With extensive experience in agricultural PR, we have a team of skilled and astute interviewers who can put your commentator or industry representative at ease. We are skilled in everything from preparing a story synopsis, to arranging one-on-one media interviews or generating newsworthy content.
Feature articles in agricultural PR
Feature articles provide an opportunity to tell your story in a more detailed and engaging way. Unlike press releases, which focus on 'new' news, feature articles delve into industry trends, expert perspectives or data insights, offering in-depth narrative that resonates with target audiences.
We work closely with clients to draw on additional commentators to inform a compelling feature article that balances an issue-led story focus with client objectives. Working closely with a breadth of media, we tailor content to suit the publication’s readership and editorial style.
We take a strategic approach to feature writing, starting with in-depth research and interviews to extract key insights and to help frame engaging story angles. Our articles are crafted with a journalistic eye, ensuring they provide valuable, well-structured copy that hits the mark for the media and clients alike.
Additionally, we proactively pitch feature ideas to key media contacts operating across the breadth of the environment and agricultural PR landscape, ensuring placement in publications that offer the greatest visibility for the audience.
Press releases that pack a punch
Press releases are an effective way to get your news stories into the public domain and to keep press contacts informed. A well-crafted press release delivers key messages clearly and concisely while capturing the interest of journalists, editors, freelancers and reporters.
We bring expertise in not only writing but also distributing press releases to reach your audience. Whether announcing product launches, business milestones, an upcoming event, research findings, or industry innovations, we ensure your news appears where readers are actively seeking out information. Our team understands how to craft compelling headlines, structure engaging content, and align messaging. News is typically repurposed for social platforms, website or for e-shot copy.
Distribution is just as important as the writing process. We leverage our extensive agricultural PR media network to ensure your news reaches the right journalists, editors, and industry publications. We also follow up with key media contacts to maximise coverage opportunities.
Beyond traditional press releases, we also integrate multimedia elements such as images, videos, and quotes to enhance engagement and shareability. We’re also skilled in repurposing news according to local, national, or trade-specific interest.
