We believe that impactful agri PR and marketing strategies are built on a solid foundation of insight and creativity. With a specialism in the agricultural, food supply chain and rural sectors, we craft bespoke strategies for all our clients; strategies that connect with your audience, amplify your message, and drive measurable results.

Understanding your objectives

We begin with understanding your goals. Are you looking to launch a new product, cement loyalty, establish thought leadership, increase market share, or drive behavioural change? We work closely with you to identify these objectives, ensuring every campaign has clear direction and target outcomes.

Our consultative approach ensures your agri PR strategy aligns with broader business objectives, whether it’s expanding market presence, influencing stakeholder perceptions, or fuelling the sales pipeline. Through workshops and discovery sessions, we gain insights and set SMART objectives.

Audience and market insight

Effective communication requires a strong understanding of your audience. Our knowledge of the sector is key, but we’ll still sense-check our approach and use research, focus groups or surveys as needed. This could mean exploring the views of farmers, growers vets or agronomists, through to industry bodies and influencers.

Market analysis is also key to informing our approach. We can track industry trends and monitor competitor activity to ensure relevance and impact.

Crafting your narrative

Our experienced team of strategists and content creators work with you to develop a compelling narrative. We refine your key messages, ensuring they are consistent with the goal, whether that's awareness, consideration or lead generation.

Messaging frameworks include:

• Core messaging: The central narrative that defines your brand’s value proposition.
• Supporting messages: Key pillars that expand on your core narrative, tailored to different audiences.
• Tone of voice guidance: Ensuring your brand’s personality is reflected in every piece of communication.

Channel selection and integration

In today’s media landscape, a multi-channel approach is essential. We identify the platforms and opportunities that offer greatest impact, ensuring your message reaches the right people at the right time.

Strategies typically combine:

• Digital and social media: Leveraging platforms like LinkedIn, X (Twitter), Instagram, and YouTube.
• Search: Bolstering your Google Search rankings.
• Traditional media: Securing coverage in trade publications and mainstream broadcast or national media.
• Industry events and sponsorships: Establishing thought leadership through conferences, webinars, seminars, and awards.
• Direct communications: Engaging stakeholders through newsletters, email marketing and partnerships.

Campaign execution and management

Once your agri PR strategy is in place, our team provides end-to-end campaign management. From content creation and media outreach to social media management and event support, we’ve got it all covered.

We adopt an agile approach, continuously reviewing performance and making data-driven adjustments to optimise results. Regular reporting ensures full visibility into how your campaigns are performing.