We’re not just one person

Hiring someone in-house means you get their skills, experience, and time - all valuable. But with an agency, you get a whole team of professionals.

At Pinstone, that includes our comms strategists, creative team, digital specialists, media relations professionals, copywriters and content creators, social media managers, and more. Between us, we’ve worked on everything.

That retainer gives you access to all of it - not just one person doing their best to juggle every skillset.

We live and breathe the rural sector

Agri-communications is a specialist, often nuanced, discipline.

Our team is made up of people with real-world experience in agriculture, food production, environmental science, renewables, and journalism. We understand the terminology, the context, and the key stakeholders. That saves time, cuts confusion, and means we can talk your language, to your audience, from day one.

Always on

Employees need leave. But with an agency model, there’s always someone on-hand. When a client calls us on a Sunday about a media issue, we have someone picking up within the hour. No rota needed.

We don’t just do what you ask

Here’s one of the biggest differences - we’re not on your payroll. That means we challenge your thinking, bring new ideas, and push you beyond ‘what you’ve always done.’

Our job isn’t just to deliver press releases. It’s to find the stories that matter, build campaigns around issues, develop trust with your audience, and make your reputation stronger.

And if we’re not delivering results? You can walk away. That keeps us on our toes and makes us so proud of our long-term client relationships – clients wouldn’t stay with us for five or more years if we didn’t always strive to be the best we can be.

We’ve built long-term relationships with clients who see us not as an external bolt-on, but as part of their core team.

We train, learn and invest

At the heart of our continuous professional development is our ‘Target 52’ initiative - with every client facing member of the team tasked to complete an average of an hour a week of CPD, from digital analytics to AI tools, stakeholder mapping to writing for the media.

We also invest in tools, like Canva Pro, and platforms, like Sprout Social, - so our clients don’t have to.

And because we work across 40 clients in agriculture, food and the environment, we bring tested ideas and knowledge from one campaign to the next.

Agricultural, environmental and food communications agency

If you’re a big brand with an established comms team and need someone embedded in your office five days a week, hiring might be right.

But if you want access to a team of sector specialists, always-on delivery, and people who’ll proactively push your communications forward - then Pinstone could be the answer.

We get the comparison. But we also know where we add value - and we’re always happy to talk openly about how that could work for you.

Want to know more about how a PR agency can support your business, then please get in touch.

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