At Pinstone, we’ve built our reputation on delivering results-driven and award winning PR campaigns that deliver impact for the food, farming and environmental sectors. 

Winning the prestigious PR Campaign of the Year at the 2026 Veterinary Marketing Association (VMA) awards has been a highlight.  

The award celebrates our partnership with Livetec Systems and the  campaign, 'protecting livestock, safeguarding busines

A campaign built on expertise 

For over two decades, Pinstone has been at the forefront of agricultural PR. Our win at the VMAs reflects this long-standing commitment and highlights our ability to blend farming knowledge with PR expertise to address industry challenges. 

Our partnership with Livetec allowed us to leverage our industry knowledge to address the urgent biosecurity needs of the poultry sector. With avian influenza outbreaks putting immense pressure on the sector, Livetec’s Livestock Protect platform provided a timely and essential solution.  

Our PR campaign didn’t just raise awareness of their tool; it aimed to educate producers on the importance of proactive biosecurity.  

Strategic planning to make an impact 

Our strategy focused on positioning Livetec’s Livestock Protect platform as a trusted biosecurity solution for the poultry sector. The goal was to make a tangible difference by combining expert insights with targeted media outreach to effectivelyengage poultry producers andcreate meaningful conversations within the industry.  

From expert-led editorial to timely media responses, every part of the campaign was designed to empower poultry producers with the tools and information they need to manage disease risks and protect their businesses. 

By staying responsive to the sector's needs, we ensured that Livetec’s visibility remained high, consistently reinforcing their role as a trusted partner in biosecurity. 

Results delivered

Across the 12-month the PR campaign achieved: 

• 97 pieces of coverage across 37 industry publications, significantly raising the profile of Livetec’s digital biosecurity platform.  
• 3.2 million impressions, amplifying our message across key agricultural audiences.  
• Over 4,800 producers engaged with the Livestock Protect platform, directly benefiting from its tools and insights.  
• Strong representation at industry webinars, podcasts, and speaking events, ensuring consistent visibility during critical times.  
   

Client feedback 

“I’m completely blown away by this incredible achievement. A massive thank you to Pinstone for all the hard work put in to making our PR sing! And to the Livetec Systems Ltd team for their continued support, patience and contributions to the content and messaging. We're telling your story and it's making an impression - long may it continue!!” 
- Livetec group marketing and comms manager  

A farming-focused approach 

At Pinstone, our understanding of the farming sector is key to delivering campaigns that make a  difference. Working alongside the Livetec team, we combined our industry expertise to craft a campaign and messages that directly addressed the challenges poultry producers were facing. 

Our expertise in agricultural communications allow us to identify the issues – such as biosecurity fatigue – and understand the nuances of the target audience. By tailoring our message and choosing the right media channels, we ensured that the campaign resonated.. 

What’s next? 

Winning  the VMA PR Campaign of the Year is an incredible honour, particularly as it recognises campaigns that have a meaningful impact on animal health and welfare. But for us at Pinstone, it’s about more than just winning awards. It’s about continuing to make a difference in the farming sector. 

Looking ahead, we’re excited to continue supporting the livestock sector, working with Livetec and other client partners to help farmers tackle ongoing disease management challenges. Through initiatives like Livestock Protect, we’ll keep providing practical solutions to safeguard farming businesses. 

Ultimately, this award serves as a reminder of why we do what we do. At Pinstone, we focus on creating PR campaigns that not only deliver results but also help agriculture thrive through raising the issues that truly matter. 
 

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