- Hamzah Malik, Founder of Vet Pulse, the AI-powered vet’s assistant
- Ben Briggs, Group Publisher and Editor-in-Chief at Agriconnect (publisher of Farmers Guardian)
- Catherine Brien, consumer digital and data expert at management consultancy firm Alix Partners
- Ben Verinder, Fellow of the Chartered Institute of Public Relations (CIPR) and managing director of Chalkstream
The team went further afield than their usual territory to visit farmers, as well as a conservation group – the South Rift Land Owners Association (SORALO) – in order to make the presentation of Pinstone-funded beehives that will be contributing much more than pollination and honey production.