Proterra joins forces with Pinstone in strategic acquisition
A major milestone in the UK agricultural communications sector sees Proterra become part of the Pinstone agency group structure, bringing together a combined 45 years’ of specialist agency experience to deliver an unrivalled breadth of service, sector knowledge and campaign capability to agri-food and rural clients.
The move brings together two of the most respected names in agricultural PR, with Proterra operating as a sister company to Pinstone.
“We’re thrilled to welcome Proterra into the Pinstone family,” said Catherine Linch, founder and managing director at Pinstone. “Proterra’s values very much mirror those of Pinstone’s, making the union of the two agencies a natural fit. With our shared passion for the agricultural sector and combined communications expertise, I’m confident that this is a real step forward in delivering even more value to our clients going forward.”
Philip Hainey, founder of Proterra, will remain actively involved, ensuring continuity as the two teams come to work as one.
“Joining forces with Pinstone is a fantastic step forward for Proterra and our clients,” said Philip Hainey. “I truly believe that together, we’re positioned to deliver a greater breadth of activity and impact, while maintaining the same quality standards our clients expect.”
The combined strengths of both agencies reinforce a shared commitment to issues-led communications that support clients’ strategic goals, combined with a strong understanding of the food, farming and environmental sectors. This news means Proterra clients will now benefit from an even broader service offering, including enhanced earned-first digital PR, social, search and stakeholder engagement services.
The acquisition takes effect immediately and reflects Pinstone’s continued commitment to serve the breadth of the agricultural, food supply chain and rural sector.
Founded in 2000 by Philip Hainey, Proterra has forged a strong reputation for its consultative approach and long-standing client relationships, principally across the arable sector. The agency's roster includes leading names in seed breeding, crop nutrition and agronomy sectors. These clients will continue to be supported by the same trusted team, now bolstered by access to a wider range of PR expertise and services through Pinstone.
