Labour shortages and a cheese crisis

The story behind the story

A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and food sectors at the moment.

Ali Capper, a Worcestershire grower and chair of the NFU Horticulture & Potatoes board, as well as British Apples and Pears, and Jack Ward, CEO of the British Growers Association, talk all about the 'Pick for Britain' campaign and the massive communications challenge it presents.

While Robin Skailes from the Cropwell Bishop Creamery and Tracey Colley from the Academy of Cheese explain all about the impact of Coronavirus on the artisan British cheese industry and how the sector has come together with a novel digital communications campaign to reach out to the public and promote its produce during this difficult time.

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