Our Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin.
Episode 10 focusses on export opportunities for British produce following the introduction of the Government’s ‘bounce back’ plan for food and agriculture.
Ian Wright, chief executive at the Food and Drink Federation, explains how, with just one in eight food and drink businesses considering entering the export marketplace, more awareness of export is needed, along with help in removing the fear factor of entering new markets.
He says communications tools such as webinars, online conferences and having export ‘champions’ – all part of the bounce back plan – are some of the best ways to educate and share knowledge of developing foreign trade.
Next up is Adam Sopher, co-founder of gourmet popcorn producer Joe & Seph’s. He explains how since leaping into the export market without an initial plan in place, the business has gone from strength to strength and is now exporting to 19 different countries. They have even won the Queen’s Award for Enterprise in International Trade this year.
Adam offers advice to other companies looking to export food and drink products, such as the first steps to take when entering markets overseas and how to promote the best of British produce to the local buyers.