The podcast is back!
Pinstone is shining a spotlight on the people, brands and businesses that are a force for good in the new and improved Pinstone podcast – the Bees’ Knees Comms-Cast.
The podcast which was previously coined as the Agri-Food Comms Cast, has had a revamp with a new look and a new name – but still with the same great conversations and great guests.
Managing director and founder of Pinstone, Catherine Linch explains what listeners can expect: “As before, we’ll be talking to inspirational guests behind brands and organisations that have a story to tell. But our common thread has evolved and this time around, is sustainability.
“It’s clear that environmental drivers have come up the agenda – in a big way and rightly so. In fact, it’s one of the most commonly sighted reasons for keeping CEO’s awake at night.
“I know from our own journey, working towards B Corp, achieving it and now pushing ourselves forward to be better for people and planet; it’s all encompassing but hugely rewarding.
“But for those organisations that are ahead of the game, investing in sustainability has proved, not only the right thing to do, but a platform from which to engage your stakeholders and audience on those authentic stories and the ethos behind the decisions and actions being done.
“These are stories that internal teams, stakeholders, supply chains and customers need to know about – and shout about,” she adds.
Moving communications forward
It’s also timely that we’re launching with this trailer during B Corp month. B Corp is an official business accreditation that we’ve been through as our company, Pinstone, and is one of the ways to fly the flag for operating as a force for good – taking in a broad spectrum of practices, encompassing not only the environment, but also workers, community, governance and customers – with the aim to deliver for people, planet and purpose – as well as profit.
This year’s B Corp month theme is ‘moving forwards’ and this podcast is just one element of Pinstone’s purpose to highlight how we are moving communications forward.
Our first episode in the new season is a chance to hear Catherine speak to Harry Mayhew, co-founder of Ember Snacks – a B Corp brand that’s got a unique brand proposition and is challenging the reputation of meat-based snacks for the better.
Join the buzz
We look forward to hosting more great conversations with guests for upcoming episodes of our podcast, watch this space and keep your ears peeled for new episodes landing.
If your business or organisation has a story to tell and you’re interested in putting forward a guest for a future episode, then contact us.
