Connecting farmers with consumers

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.

In episode seven, agritourism guru Caroline Millar describes how streaming virtual farm tours via Go Rural Scotland social media has got farmers and the general public talking over lockdown.

Tom Martin, better known as Farmer Tom, leads on to explain how the concept of 10 minute video call sessions from farmers direct to school children is a classic, easy to execute initiative with such a simple message it’s taken off big time.

Then broadcast journalist, farmer’s daughter and Just Farmers founder, Anna Jones defends mainstream programmes BBC Countryfile and Farming Today, asserting why clear and simple messaging counts.

And finally, Anna gives examples of how media training is vital in upskilling farmers in communications techniques and building confidence in speaking to journalists.

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