As we celebrate International Women’s Day, Catherine Linch reflects on our journey at Pinstone, a leading PR and marketing consultancy in the food, farming and environment sectors.
Over the years, we’ve witnessed remarkable growth and made significant strides in fostering an inclusive and empowering environment for all. Women have made a huge contribution, often contrasted with the gender imbalance in the sectors we work in.
Pinstone operates in the dynamic realm of public relations and marketing, where creativity, innovation and strategic thinking reign supreme. While the PR and marketing sector has historically boasted a balanced or even predominantly female workforce, challenges such as gender equality, inclusion and equitable representation persist.
Working in a male dominated client sector
Pinstone’s sector client base is typically more male-dominated, particularly in food supply and farming. Recognising this disparity, we’ve taken proactive steps to address the imbalance and support gender diversity within these industries.
For instance, one such initiative is to sponsor and partner with Meat Business Women. They are a global, UN-recognised organisation dedicated to empowering women and driving positive change in the meat industry.
Our team has at times felt the full force of the cultural business differences between Pinstone’s ethos and those of women working in under-represented industries. This includes businesses where there isn’t such a supportive inclusive culture, such as feeling unable to speak-up in meetings or not having an equal voice.
As the Managing Director of Pinstone, I take immense pride in Pinstone’s accomplishments. Including the composition of our board of directors, where four out of five board members are women. This underscores our commitment to recognising talent and potential irrespective of gender.
The Pinstone culture
At Pinstone, our ethos revolves around providing equal opportunities for everyone. This includes accommodating flexible working where possible, adjusting work hours to accommodate caring responsibilities or embracing hybrid work options. Our goal is to pair a commercial and driven business culture with a supportive environment where every individual can thrive.
Having experienced the challenges of balancing work and family commitments first-hand and leading the business to achieve the accolade of B Corp status in 2023. I understand the importance of taking a holistic view of what business success means.
Consequently, our policies and initiatives are designed to support employees in striving to ‘be the best they can be’ and achieve work-life balance, even where agency life isn’t always conducive.
The benefits of cultivating an inclusive workplace extend far beyond gender equality. We witness loyalty, positivity and a willingness to go the extra mile among our team members. When individuals feel valued and supported, they are more inclined to deliver their best work. This, in turn, drives success for our company and our clients alike.
However, our journey is not complete. We remain steadfast in our commitment to creating opportunities for all at every level. Through our training, mentoring and leadership development initiatives, we are committed to a culture of continuous learning, aiming to empower every woman at Pinstone to realise her full potential.
Celebrating International Women’s Day
As we celebrate International Women’s Day, let’s fly the flag for some of the skill sets that studies have shown women to excel in, such as communication, collaboration, empathy and multitasking. These are invaluable skills in PR and marketing.
By embracing and leveraging these strengths, we enhance our team dynamics. We also drive innovation and creativity. This allows us to harness the full potential of every individual, regardless of gender, as we strive for excellence in our industry.
