Managed farming’s largest wellbeing survey campaign with reach of 21.5 million

Royal Agricultural Benevolent Institution logo

Strategic planning, Stakeholder liaison, Public relations, Content generation, Ad campaign, Social media and influencer marketing

The client

RABI is a national charity that supports people from the farming community.

Client goals

To quadruple support to farming people by end of end of 2024.

What we delivered

Deliver a strategic, fully integrated campaign to launch RABI’s Big Farming Survey to stakeholders and the farming community.

RABI big farming survey press coverage

The results achieved

The Big Farming Survey provided the most comprehensive insight into farming’s complex challenges and informed the introduction of new mental health services.

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