Privilege Finance:
Media and digital engagement
Overview
To elevate Privilege as a thought leader in the renewable energy finance sector and to showcase its climate credentials through PR and content marketing strategies.
To cultivate a thought leadership stance to engage sector peers, influencers, government bodies, NGOs, farmers, and landowners
- Industry manifesto originated to provoke conversation
- Coverage in print target media included Bioenergy Insight, Process and Control Today, AD and Bioresources News
- Feature-length articles for renewables and environment press
Generating media and online engagement through a thought-leadership strategy gained the attention of policymakers and other influencers to elevate awareness and reputational benefits.
Goals
To elevate Privilege as a thought leader in the renewable energy finance sector and to showcase its climate credentials through PR and content marketing strategies.
Cultivate a thought leadership stance to engage sector peers, influencers, government bodies, NGOs, farmers, and landowners
Deliverables
- Press office and newsjacking service
- Developing an industry manifesto to set out the company’s vision on the issue of generating renewable energy from waste
- Crafting story hooks and headlines that tap into the issues raised in the manifesto and wider news agenda
- Creating compelling content for a targeted LinkedIn audience.
- Videography and imagery to elevate content
- Maximising renewable energy social media opportunities with community engagement
- Crisis communication support
- Feature length articles for renewables and environment media
- Supported in delivery of their award-winning stand brought to life for the World Biogas Expo
Results
A media reach of over 2 million succeeded in significantly elevating Privilege’s profile in the renewable energy finance sector. This was bolstered by 1,300 online views of the industry manifesto with over three minutes’ average on-page duration. Over 2,400 video views and 1,100 blog views were generated.
Coverage in print target media included the titles Bioenergy Insight, Process and Control Today, AD and Bioresources News.
Added value
Pinstone’s integrated earned-first PR approach with a strong digital component delivered multi-media results. Horizon scanning and quick turnaround time was critical for news-jacking success on LinkedIn. This was paired with understanding the environmental PR landscape and how to maximise outreach from social media, online resources and print media.
