It wasn’t just school children heading back to the classroom in March – I too grabbed my best stationery, made a large cup of coffee and logged online to begin my PRCA Diploma in Integrated Communications Management.
My career as a communications specialist started at Pinstone in 2016. Like many of the team, I come with a strong technical and agricultural background following a degree in BSc Agriculture in Animal Science from Harper Adams University.
Five years on, my career has already developed at pace but I’m ready for a new professional challenge and want to push myself to reach new territory. Supported by Pinstone, I’ve embarked on a six-month Diploma, led by PRCA and trainer Steve Dunne FRPCA.
Breaking new ground
Dedicating time to this qualification will deepen my knowledge of the PR principles, models and concepts which we utilise in client campaigns, as well as developing my understanding of new methods to manage, measure and evaluate what we do.
The modules will cover everything from working with a company, understanding its ethos and brand values, how we as communicators get that across in the messaging, through to creating an integrated campaign encompassing all the tools available – whether it be paid, earned, shared or owned.
It’s a fantastic opportunity to analyse what we do, how we do it and why we do it. Studying for a qualification will be incredibly valuable, as well as a big personal achievement.
Stepping up to the challenge
Personal development is a major focus at Pinstone. Many of the current 22 team members have progressed from graduate level, up the career ladder. This is testament to the opportunities that Catherine and Robin offer their employees, if you’re willing to put the work in.
It’s still early days in my diploma – in this Covid-era it’s all online learning, but there’s a great group who interact on live portals to share our own experiences, ideas and interpretations. I’m looking forward to the rest of the course (and dare I say it, to putting together the assignment…).
Wish me luck!