Case Study: BASIS
142 leading turf press publications with a combined reach of over 2,900,000
Client: Bayer
Deliverables: Public Relations & PR Content Marketing Â
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Deliverables: Public Relations & PR Content Marketing Â
We’ve worked with Bayer Environmental Science for over 10 years, supporting with work in the turf, amenity and pest sectors.
One of the key communication goals for Bayer ES was to showcase their technical expertise across each sector, demonstrating how they can support their customers with more than just products.
We created a wide-ranging PR strategy, encompassing all elements of the PESO model, delivering high-quality and creative outputs that captured the attention of their target audiences.
Working with the turf press for a long period of time for our client has meant that we’ve had to be creative to keep the content fresh and new. Central to our approach has been creating issue-led PR that focussed on the challenges greenkeepers and contractors face on a daily basis. This was coupled with timely and topical press releases, and reactive opinion pieces that seized the attention of the target audience.
This collaborative approach helped to cement our press relationships and created ultimately a three-way route of communication between us, the client and the editors.
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Sharing Pinstone’s forward-looking approach, clients represent the industry’s most innovative thinking organisations. We pride ourselves in enduring client relationships, often becoming an extension of the in-house marketing teams.
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