Laura Yates

I'm an experienced marketing professional, having worked in both in-house and agency roles and spanning food, to health and internal and external communications. I enjoy using my first-hand farming knowledge and digital expertise to deliver authentic content for clients. It’s rewarding to be part of an ambitious and knowledgeable team and working on a breadth of campaigns that range from traditional PR through to the campaigns that draw on the latest digital comms, from search, to mastering a range of social platforms and digital and print advertising.

Growing up on a beef, sheep, dairy and arable farm in Shropshire, I have always had strong ties to British agriculture and the food chain. I enjoy sharing an insight into daily farm life on social media, and recently became the third generation in my family to write a regular farming column.

My passion for marketing and communications was realised at Nottingham University, where I achieved a first in Management studies. Kickstarting my marketing career in a local marketing agency was followed by an in-house role within the baking industry and  contracting for the NHS as Communications and Engagement Officer, working on internal communications strategy. I have also had the opportunity to work for a year on various farms in Australia, providing insight into some completely different farming systems.

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