The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.

In this episode, we explore what's behind the Red Tractor logo facelift and Tesco's reaction to the new branding, before moving on to hearing about the challenges and opportunities for the British Farming Awards as they embark on a digital format for the ceremony this year.

We feature Red Tractor's head of communications, Rebecca Miller; John Kirkpatrick, Tesco's agriculture manager for poultry and eggs; and Ben Briggs, the editor of Farmers Guardian.

Old and new Red tractor logos

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Presented by...

This week's guests

Rebecca Miller, Red Tractor

Rebecca Miller

John Kirkpatrick, Tesco

John Kirkpatrick

Ben Briggs, Farmers Guardian

Ben Briggs