Helena Peterson

My journey in the world of PR and marketing spans over 15 years, weaving a story of transformation, leadership, and a commitment to creating meaningful connections between brands and their audiences. I've led campaigns for some of the most iconic global companies, from Samsung Electronics to Subaru Corporation and BIOMIN, with a particular focus on driving growth, social responsibility, and sustainability across industries.

My academic foundation is in International Relations and Linguistics at Kyiv Slavonic University, where I earned both an undergraduate and Master’s degree. I soon found a passion for the intersection of business strategy and public relations.

My first major role was at BIOMIN, part of DSM Animal Nutrition & Health, where I was developed the company’s brand presence in the agricultural sector. I crafted strategic marketing campaigns that increased brand visibility and fostered customer engagement through innovative B2B communications. I also played a pivotal role in leading CSR initiatives around sustainable animal nutrition.

Further roles included working for the Subaru Corporation as their PR & Marketing Communications Manager, where I was at the helm of national brand awareness campaigns, driving Subaru’s presence in the market through targeted PR strategies, digital marketing, and large-scale events. I then moved to Samsung Electronics as Corporate Marketing & PR Manager, leading some of the company's most ambitious product launches and working alongside high-profile partners like the UN and Ministries of Education & Digital Transformation. I crafted PR strategies that not only launched products but also supported global social causes. At SodaFlexx, an environmental startup, I developed the brand identity, launched a series of successful digital campaigns, and led best practice webinars, significantly boosting the company’s social media presence. Further to this, I worked at Murano Connect as Head of Marketing, developing marketing strategies for the financial services sector, and quickly became known for transforming complex ideas into compelling stories. 

Throughout my career, I have maintained a clear focus on people—whether it was building high-performing teams or fostering relationships with stakeholders ranging from global media outlets to government bodies and have always been guided by a commitment to integrity, empathy, and results. From leading corporate branding initiatives to driving digital transformations, I've demonstrated that effective PR isn’t just about promoting a product; it’s about building trust and making an impact.

Outside of my professional life, I love dogs, running, art, and music, passions that keep me grounded and inspire my work. 

Connect via