We are a certified B Corp
Championing purpose and sustainability
At Pinstone, our commitment to excellence extends beyond delivering exceptional PR and marketing services to the farming, food supply chain, and environmental sectors. We are dedicated to operating with integrity, transparency, and a profound sense of responsibility toward our community and the planet. This dedication has led us to achieve B Corp certification, a testament to our unwavering commitment to balancing profit with purpose.
Understanding
B Corp
Certified B Corporations, or B Corps, are businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. This certification, conferred by the nonprofit organisation B Lab, signifies a company's dedication to not only generating financial returns but also creating a positive impact on society and the environment.
Pinstone's journey to B Corp Certification
In 2023, Pinstone proudly joined the global B Corp community, becoming one of over 1,500 certified businesses in the UK and more than 7,000 worldwide. Our certification reflects our high standards across five key areas: governance, workers, community, environment, and customers. Notably, we scored particularly high in the 'workers' and 'customers' categories, underscoring our commitment to employee well-being and client engagement. We achieved an overall B impact score of 93.0 against an average score amongst B Corps of 50.9.
Our commitment to team Pinstone
Our people are our greatest asset so we've cultivated a supportive and inclusive culture that encourages professional growth, continuous learning and well-being. This commitment has not only enhanced employee satisfaction but also contributed to our high B Corp score in the 'workers' category.
Engaging with our rural community
Our roots in the farming, food supply, and environmental sectors have instilled in us the importance of engaging with our rural community. We actively participate in local initiatives, supporting our local Leominster Food Bank and getting behind a local cohort of farmers promoting agricultural education. We also collaborate with organisations in our work community, partnering with Meat Business Women to offer pro-bono food supply chain PR and marketing support and have also taken our focus further afield to back farmers overseas facing challenges.
Committed to minimising our footprint
We are committed to minimising our environmental footprint by implementing and advocating sustainable practices. Our environmental initiatives include reducing waste, conserving energy, and promoting sustainable agriculture through our client work. We have invested in the creation of seven acres of wildflower meadows to promote pollination. Pinstone is verified as a carbon net zero business.
High standards of accountability and transparency
Transparency and ethical governance are fundamental to our business model. We maintain robust governance structures that ensure accountability and align with our mission to balance profit and purpose. Our B Corp certification reflects our adherence to the highest standards of accountability and transparency.
Client-centric approach
Our clients are at the heart of everything we do. We are committed to delivering exceptional services that not only meet business objectives but also contribute positively to society and the environment. We commit 1% of our gross profit to clients representing pro-bono causes annually. Our strong client commitment is evidenced by our high B Corp score in the ‘customers’ category.
An ongoing journey
Our B Corp certification is not a destination but a milestone on our ongoing journey toward greater social and environmental responsibility. We are committed to continuous improvement, regularly assessing and enhancing our practices to ensure we meet and exceed the evolving standards of the B Corp community.
About the B Corp Certification
Proud to make this commitment
At Pinstone, being a Certified B Corporation signifies our dedication to integrating purpose into every aspect of our business. It reflects our commitment to our employees, our community, our clients, and the environment. We are proud to be part of a global movement that believes in using business as a force for good and are excited to continue this journey toward a more sustainable and equitable future. Pinstone PR
Are you inspired by working for a B Corp PR agency?
Do you have a love for communicating and for the rural environment? Please get in touch.