Turning farmer experience into greater visibility for Silotite:
Farmer stories, practical advice and targeted communications helped Silotite grow its profile across farming media and achieve almost eight times as many organic social impressions.
Overview
Pinstone has worked with Silotite since 2024 to grow its visibility among livestock farmers and contractors. Through farmer case studies, practical bale-wrapping advice and targeted media relations, the programme has secured coverage in key farming titles and increased the brand’s social following and organic social media visibility.
In 2026, we have also expanded globally in our comms, capturing case study content in the Nordics and eastern Europe.
- 17 pieces of editorial and four press releases developed including farmer case studies, technical advice and timely news, all recognised in key farming press.
- Coverage secured across 10 target farming publications.
- On-farm interviews, photography and video repurposed across press and social media.
Goals
Increase Silotite’s visibility among livestock farmers and agricultural contractors.
Build credibility for its bale-wrapping solutions through customer experiences and practical advice and position their products as the go to choice for film-on-film wrapped bales.
Grow its social audiences and encourage greater interaction with its content.
Deliverables
Farmer case studies and technical, advice-led features developed and pitched to target publications.
On-farm content generation days to capture interviews, photography and video.
Ongoing press liaison with national, regional and specialist farming publications.
Improved organic Facebook and Instagram content, leaning on our in house graphic designer to elevate content using customer stories technical advice.
Event promotion through press releases, advertorials and speaker liaison.
Results
Between April 2025 and April 2026, the programme secured 37 pieces of print coverage across 10 target publications, generating an estimated 660,000 print media impressions. Coverage included target audiences such as Farmers Weekly, Farmers Guide and British Dairying.
Combined Facebook and Instagram follower totals rose by 7.6%, from 16,566 to 17,823. Annual organic impressions increased by 694%, from 146,544 in 2024-25 to 1,164,079 in 2025-26, alongside increased posting.
Audience interaction also grew, with reactions and likes across both platforms more than tripling, from 2,345 to 7,740. Two video posts also achieved 68,000 and 80,000 views.
Added value
Our agricultural knowledge has helped us identify untapped audiences for Silotite and develop content around the forage needs and priorities of different farming businesses. Combined with our media relationships, this allows us to turn technical product information into relevant advice and farmer stories.
That knowledge has also shaped ideas for making better use of Silotite’s bale-wrapping roadshows, with the addition of guest speakers and hosting events on case study farmers’ farms. These brought technical advice and farmer experience together, while providing further opportunities to capture interviews, photography and video for press and social media.
