Livetec website case-study:
PR and media relations campaign
Overview
Pinstone has worked with Livetec to build its authority in poultry biosecurity, raise awareness of its Livestock Protect platform and drive meaningful behaviour change. Through expert-led PR, targeted media engagement and reactive communications, the campaign positioned Livetec as a trusted partner helping producers tackle disease risk and protect their businesses.
- Targeted press briefing securing coverage in 15 key publications
- 8 timely response pieces secured in publications including The Grocer and Farmers Weekly
- 8 speaker opportunities secured.
Goals
- Build Livetec’s authority as a trusted expert in poultry biosecurity
- Drive awareness and adoption of Livestock Protect, demonstrating its practical value to producers
- Strengthen Livetec’s reputation through consistent, timely commentary and visibility across the industry.
Deliverables
- Expert-led features, case studies and reactive pieces developed and pitched to target media
- A targeted media briefing to launch Livestock Protect and engage key poultry journalists
- Proactive and reactive media relations, identifying opportunities across key poultry health and biosecurity stories
- Webinars, podcasts and speaker opportunities to showcase Livetec’s expertise
Ongoing strategic PR and communications support throughout 2025.
Results
The campaign generated 97 pieces of coverage across 37 industry publications, delivering 3.2 million impressions and increasing Livetec’s visibility among key agricultural, poultry and veterinary audiences.
The campaign also drove tangible engagement, with more than 4,800 producers engaging with Livestock Protect. Alongside the media results, Livetec secured opportunities across podcasts, webinars and industry speaking platforms, further strengthening its profile as a trusted biosecurity expert.
The campaign was recognised externally too, winning PR Campaign of the Year at the VMA Awards, highlighting the strength and impact of the partnership between Livetec and Pinstone.
“I’m completely blown away by this incredible achievement. A massive thank you to Pinstone for all the hard work put in to making our PR sing! And to the Livetec Systems Ltd team for their continued support, patience and contributions to the content and messaging. We're telling your story and it's making an impression - long may it continue!!”
Livetec group marketing & communications manager
Added value
Our understanding of the poultry sector enabled us to identify opportunities around emerging disease and biosecurity issues and turn Livetec’s technical expertise into timely, relevant content. This meant we could proactively respond to the news agenda with expert commentary, helping Livetec become part of wider industry conversations.
We also looked beyond traditional media coverage to identify opportunities for Livetec’s experts to share their knowledge directly with the industry, including speaker opportunities, podcasts and webinars. This helped extend the campaign’s reach and reinforce Livetec’s position as a credible and accessible voice on poultry biosecurity.
