PR meets farming
Understanding the unique, complex and dynamic nature of the farming industry and all its acronyms, organisations, associations and people, is why we’re tuned into what makes a PR or public affairs campaign truly deliver.
The diversity of the farming sector is a big part of its appeal, but can take on a language of its own once you dig a little deeper into aspects of animal health, crop protection, breeding or nutrition and the wealth of interacting factors, ranging from the weather, soil type, legislation or stage of crop or animal development. We talk that language and live that world, providing the insight and specialist knowledge to inform and direct our campaigns.
Knowing who’s who and how the role they play could support an initiative is a key part of extending outreach, earning trust and credibility.
Farming runs through the veins of a number of the team working on our agriculture client accounts. We’ve grown since the time it was almost a pre-requisite of being on the Pinstone team, but it’s still a core skill set we’re proud to offer. Our experience goes beyond an appreciation of the rural landscape, encompassing a grounded, technical background, including aspects of commercial feeding regimes at different stage of production, cropping cycles and, of course, the implications of the weather.
Getting stuck in
Every client is different and for those with a more technical remit, we’ll make the commitment to understand the complexities, terminology and the scientific fundamentals that underpin the market and decision-making factors faced by the audiences. It’s a real challenge when the remit is to advance the knowledge of industry experts, but a challenge that we’re up for.
"The PR campaign strikes exactly the right balance between Alltech’s thought-leadership positioning and flexibility for timely and topical news"