The agri-food industry moves quickly, driven primarily by consumer demand and policy. We understand the entire supply chain from ‘farm to fork’. We appreciate the complexities of markets and the impacts decisions have on the entire supply chain. Our team talk the language of] farmers, corporates and everyone in between.
It’s a diverse marketplace. With our un-rivalled understanding of agriculture, we are well placed to understand the supply chain from its roots. We enjoy the fast-paced nature of this industry and the quick impact we can have.
Effective and trusted relationships with key individuals in the sector is crucial to campaign success. Which is exactly what we do. Be it Government organisations, industry bodies or retailers, we make it our business to know and build relationships with the right people. This helps ensure our campaigns are aligned and will resonate with target audiences.
We absolutely chose the right partner in Pinstone. You’ve got the skills and the counsel to support the external
positioning of Fiin and the depth of understanding to strike the balance with a client that’s made up of a
collective of retailers, manufacturers and processors.
Dean Holroyd, ABP