An integrated approach
Full social media management, from consultancy and planning, through to commentary and content that integrates with the full remit of digital PR and marketing activity.
Delivering ‘social’ PR impact
A social media presence alone can only do so much. The added value from PR really comes where it’s used for actively getting involved in the conversations that matter to your audience. We can help create the campaigns, the themes and spot the topics that fuel engagement and not just a following.
Talking in the right places
Because our PR service in grounded in a strategic approach, we make sure you’re active on the right platforms and that the masses of potential followers or connections are managed to create a forum for engaging with the most influence.
Social media analytics
Understanding the metrics that really count and using the intelligence to continually build and evolve a campaign is core to what we do and is also a vital tool for monitoring the bigger picture of players and conversations most active across the digital landscape. Regular reporting is a regular feature of all our campaigns.
Social media marketing
In effective use of social media for PR, the platform is set for building brand loyalty and maximising the opportunity to integrate your commentary with more brand heavy and direct marketing content. We are well placed to develop an integrated social media campaign – and produce the content – that strikes the right balance right between leveraging all the ‘PESO’ facets of ‘paid’, ‘earned’, ‘shared’ and ‘owned’ media, within the digital landscape.
"Our social media presence has improved dramatically since bringing Pinstone on board and I’m able to utilise the work we do collaboratively elsewhere within our business."