An integrated approach
Full social media management is our expertise From consultancy and planning, through to commentary and content, our approach integrates with the full remit of digital PR and marketing activity.
Delivering ‘social’ PR impact
A social media presence alone can only do so much. The added value from PR really comes where it’s used for actively getting involved in the conversations that matter to your audience. We can help create the campaigns, themes and spot the topics that fuel engagement and not just a following.
Talking in the right places
Our PR service is grounded in a strategic approach, so we make sure you’re active on the right platforms. We also help manage the masses of existing and potential followers and connections. This helps create a forum for engaging with the most influence.
Social media analytics
Understanding the metrics that matter and using the intelligence to continually build and evolve a campaign is core to what we do. It is also a vital tool for monitoring the bigger picture of players and conversations most active across the digital landscape. Regular reporting is a regular feature of all our campaigns.
Social media marketing
Effective social media marketing can build brand loyalty and engagement with your audience. We create integrated social media campaigns and content that strikes the right balance. Using the ‘PESO’ facets of ‘paid’, ‘earned’, ‘shared’ and ‘owned’ media, we can support multi-channel communications with social media.
"Our social media presence has improved dramatically since bringing Pinstone on board and I’m able to utilise the work we do collaboratively elsewhere within our business."