187 editorial outputs across 42 publications delivering a reach of over 5 million

The Aberdeen-Angus Cattle Society logo

Editorial, Marketing collateral, Social media consultancy

The client

The Aberdeen-Angus Cattle Society is the leading UK beef breed membership society.

Client goals

To position Aberdeen-Angus as the number one sustainable beef breed in the UK.

What we delivered

A concerted media campaign included proactive and reactive responses to balance the news agenda and used evidence to back-up claims. This demanded fast turnaround news-jacking and media liaison. PR was bolstered with social media consultancy, the production of membership collateral and event support.

Pinstone Aberdeen Angus team
Hannah Lloyd Pinstone Aberdeen Angus

The results achieved

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