Every organisation has stakeholders who have an interest or power over the industry. Or, interest and power over the environmental landscape in which it works. A thorough understanding of this landscape and involvement in the meetings is important. Also, involvement in relevant events and engaging with online and digital activity can support this.
Stakeholders can be many and varied, ranging from the peripheral to instrumental. Our team have great experience of navigating the political landscape. They will apply their knowledge to rank and prioritise the different groups. We work with policy makers and parliamentarian side of the fence. Or, we can represent trade, academic, commercial or media interests.
Reviewing and revisiting
Stakeholder mapping is never completed. It is always open for review, reassessment and repositioning. New players come on the scene, others may fall away. More likely, there are shifting positions according to the political, trade and legislative landscape. Our teams keep a watching brief and feed this into the ever-evolving mapping exercise.
Creating the map
Stakeholder identification and mapping is a vital first step in any public affairs initiative. It delivers a ‘360’ view of the influencer landscape. It’s an exercise that’s best started with a collective sharing of ideas. It progresses into a sustained campaign to stay current in the face of an ever-shifting stakeholder environment.
Researching those all-important ‘touchpoint’ opportunities, we recognise the necessity for developing a plan. We can then ensure that we’re equipped with meaningful reasons for making contact with key stakeholders. The PR skill-set helps with the creativity required in the use of differing formats and approaches.
The team has got a great relationship with Pinstone – it’s clear you really understand our market and our audiences.
Chief Executive, OF&G (Organic Farmers & Growers)