Generating content that engages in the hot, political topics that impact our clients and their customers, ensures that we’re on the radar of the media and the influencers that count. This creates a virtuous circle of dialogue, engagement, advocacy and grounded opinion, with a lasting impact.
Working with clients closely throughout the calendar year and taking a forward-looking approach, the issues, news events or opinions being raised in the public domain will rarely be a surprise. And because the best agency relationships are generated where we’re embraced as an ‘extension of the team’, our advice fits with the brand and strikes the right balance on the appetite or hesitation around taking a controversial viewpoint.
On the ball
Understanding the importance of responding to news or comment from an influential source, our team is primed to react at short notice. This means we can ‘steal the march’ on the conversation, be it in the form of a short and snappy social media post, a Q&A, infographic or working closely together on an opinion piece or in-depth feature article.
We’re skilled in the conversational techniques that move a discussion on. So, for the right topic, the content we’re producing will add insight, fact, reference papers or reports and truly advance and not just piggyback the dialogue.
In cultivating a thought-leadership position, the quality and frequency of engagement will, over time, promote a trusted and respected expert profile. This ensures that we’re proactively approached in the planning stages of editorial, broadcast or other media piece or programme. There’s nothing like receiving those calls, or working with our media contacts to flesh out a story that delivers on all counts.
We absolutely chose the right partner in Pinstone. You’ve got the skills and the counsel to support the external positioning of FIIN (Food Industry Intelligence Network) and the depth of understanding to strike the balance with a client that’s made up of a collective of retailers, manufacturers and processors.
Food Group Technical and Sustainability Director, ABP