Our heritage is rooted in generating story ideas that attract media attention, gain media coverage and build credible and enduring relationships with the influencers that count.
Spotting the story
We invest in our understanding of our clients’ sectors, their markets, the audiences and the client offer. This provides us with the insight needed to create the story angles and press release hooks that get results.
Creating the story
For the stories that won’t sell themselves, we have to add a sparkle of creativity and out-of-the-box thinking. We do this with a team brainstorm approach and formula that taps into the issues and topical themes of the day. This ensures we can keep generating ideas for the next, fresh new campaign.
Balance and credibility
Integrity is a key value of ours that fits well with understanding what the media looks for in presenting a story with balance. We’re here to ensure our clients understand the context of good PR and good journalese. The upshot is strong credibility on all fronts.
Getting through to and in front of busy editors and reporters can be a challenge; but one that we’re well versed in overcoming. We’ve established our reputation with the online, print and broadcast editorial desks. This encompasses national, sector specific and regional titles.
Generating a thought-leadership platform is a favoured approach for many clients seeking to differentiate and add value to their brand. We’re experts in presenting an authentic approach to developing and nurturing an individual or team profile.
Measuring the results of media coverage alone doesn’t tell the whole story. We prefer to link results to the strategy behind a communications campaign and the organisation’s performance. This can draw on metrics and evidence that showcases a shift in awareness or attitudes and that key messages have truly resonated.
"Their contacts, and client list is incredible, and their networking has allowed us to pitch our ideas in a way that the producers really got, hence securing the slot with the BBC this August."
Severn Trent Water