There’s nothing better than the reassurance that comes with having prepared for the unexpected. Being equipped to respond with confidence, and knowing that expert support is on-hand throughout the entire process.
This may take the form of an initial audit, an interactive workshop with the team and developing a crisis management resources pack. Or it may be a simple protocol and testing that the internal communication process is robust. We can tailor an approach that’s right for you.
Preparing the team
Assigning a spokesperson who’s well versed in the issues and company position and who’s media trained is important. The reception desk through to the wider team should also understand how their roles can be important. They should know how to interact with a crisis management situation and how to respond in the event of an expected approach.
Dealing with the media
Acting as a gatekeeper to media enquiries can provide time for a considered response. This can also ensure that the right questions are asked, in advance of the spokesperson’s involvement. This helps to ensure maximum insight and to guard against unexpected surprises.
Monitoring and reporting
We like to keep tabs on the level of attention being directed to issues of relevance in the public eye and the general mood around a subject area. We can use this knowledge to direct our advice and recommended approach. That advice is backed-up by up-to-date monitoring of on-line and off-line news sources and regular analysis and reporting.
Bespoke training sessions to prepare your spokesperson for handling different media situations and interviews.