Global Organic Dairy
Market report 2019
We were commissioned to produce a global organic dairy market report for Omsco, the UK’s largest organic dairy cooperative. The brief included, initial concept planning, researching and analysing data, interviewing, copywriting, design and the launch of the report.
The 52-page in-depth market report was launched via a digital press briefing to a global audience, including press and key stakeholders. The webinar was hosted by Omsco but included international contributors from Eko-Holland and Organic Valley.
Resulting coverage has been achieved in over 20 key industry titles in the UK and overseas, and the report has been referenced at key industry events. It has also helped improve journalist’s knowledge of the important international role that Omsco holds within the organic dairy sector and showcases to their 250 members the importance of international trade. A copy of the physical report was mailed to their members, stakeholders and press and is available to download from their website.
Why a market report?
The market report has enabled Omsco to cement their position as the UK’s leading organic dairy cooperative. It has provided the industry with an impartial and independent insight to the global organic dairy market. The launch was hosted by Omsco and provided them with the platform to position themselves as progressive dairy industry player and allowed them to showcase the value and importance of organic dairy exports. Due to the substantial insight included within the report, it gained significant traction with the media and stakeholders which is a significant benefit of producing independent material which can then support a company’s profile.