Senior Team

About the company: We are a creative, responsive and forward-thinking public relations agency specialising in food, farming and rural industries. Established in 2005, we pride ourselves on our long-term client relationships and offer a broad range of services. We provide a fun working environment with an ethos for team working, professional development and being the…

Read More
Farmer

Mindset. We can all be guilty of assuming an individual may have a certain mindset because of their demographic credentials, and in the agricultural industry this is no different. In many scenarios it’s assumed that farmers are slow to adopt technologies or are stuck in their ways, but we’re wrong to assume. And even if…

Read More
Christmas advert

We don’t anticipate advertising campaigns at any other time in the year like we do at Christmas. The big retailers’ Christmas campaigns landing has become a major event. But the main question is, do people really judge a retailer by its Christmas TV advert? The battle to get the prime-time slots with the most viewers…

Read More
Pinstone Team

We are a creative, responsive, forward-thinking public relations agency specialising in food, farming and rural industries. Established in 2005, we pride ourselves on our long-term client relationships and offer a broad range of services. We provide a fun working environment with an ethos for team working, professional development and being the best we can be.…

Read More
AIC Agribusiness conference

Last week’s Agribusiness 2020 conference was yet another platform highlighting how agriculture’s image in the national press is constrained by the media’s inability to convey the true complexities within a headline story. ‘Complex inter-relationships’ were identified as being behind mis-information on farming matters frequenting the mainstream media in AIC’s Robert Sheasby’s opening address. Unfortunately, ‘complex…

Read More
Union Jack

84% of our critically polarised nation agree that our high-quality, high-welfare food matters and is worth celebrating – something post-Brexit trade negotiators, government and retailers need to listen to.   It’s easy for those of us working in the food and farming industry to criticise the general public as being detached from where their food comes from…

Read More
Roise and Ali

Specialist agri-food PR and marketing agency, Pinstone, has taken on two talented new recruits this autumn, who will help meet the needs of the growing business. Rosie Hopkins has returned to the company as an account director, following a two-year stint heading up a digital rural business. Meanwhile Ali Parker has joined Pinstone as an…

Read More
Presentation

Last week I had the pleasure of attending my first event hosted by the Chartered Institute of Marketing’s Food and Agriculture group. The evening started with drinks and networking before leading into two presentations. One was from Data Pad, a research solutions company, about trends in ready meals. It was a flash of insight, and…

Read More
Food selection

The vegan movement has certainly had its fair share of voice and has been well documented in the industry as a risk to meat, poultry and dairy markets. Yet, it’s perhaps not as destructive as perceptions would suggest. At the recent 2019 AHDB Consumer Insight Conference, it was reported that while 2% of consumers claim…

Read More
UK Dairy Day

Keeping abreast of the latest news and advancements in the agricultural industry is vital to be able to deliver a strategic PR and communications campaign. Often the best way to do this is to attend leading industry events. On 11 September, eight members of Pinstone headed to one of the biggest dairy events in the…

Read More