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Posts by Mel Page

Public back British food and farming

Catherine Linch

84% of our critically polarised nation agree that our high-quality, high-welfare food matters and is worth celebrating – something post-Brexit trade negotiators, government and retailers need to listen to.   It’s easy for those of us working in the food and farming industry to criticise the general public as being detached from where their food comes from…

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Pinstone team expands with two new recruits

Ali & Rosie

Specialist agri-food PR and marketing agency, Pinstone, has taken on two talented new recruits this autumn, who will help meet the needs of the growing business. Rosie Hopkins has returned to the company as an account director, following a two-year stint heading up a digital rural business. Meanwhile Ali Parker has joined Pinstone as an…

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Show, don’t tell – the art of storytelling in marketing

Last week I had the pleasure of attending my first event hosted by the Chartered Institute of Marketing’s Food and Agriculture group. The evening started with drinks and networking before leading into two presentations. One was from Data Pad, a research solutions company, about trends in ready meals. It was a flash of insight, and…

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The rise of the flexitarian

The vegan movement has certainly had its fair share of voice and has been well documented in the industry as a risk to meat, poultry and dairy markets. Yet, it’s perhaps not as destructive as perceptions would suggest. At the recent 2019 AHDB Consumer Insight Conference, it was reported that while 2% of consumers claim…

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News from UK Dairy Day 2019

Keeping abreast of the latest news and advancements in the agricultural industry is vital to be able to deliver a strategic PR and communications campaign. Often the best way to do this is to attend leading industry events. On 11 September, eight members of Pinstone headed to one of the biggest dairy events in the…

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