Drawing on our full range of communication tools allows us to develop a range of integrated campaigns for England’s pig industry body, AHDB Pork.
Integrated Campaign Case Study: AHDB Pork
Encompassing strategic advice to ensure maximum, targeted, outreach, our service spans the design and production of educational materials to support the industry; editorial campaigns to detail the findings of the many research projects, study tours and initiatives as well as utilising social media, digital platforms, and direct mail.
The work brings together skills in the interpretation of technical material with knowledge of the pig sector, alongside copywriting, expertise of securing trade media coverage and social media, plus creative design.
“The Pinstone team takes a very proactive approach, working closely with AHDB Pork technical team members to understand and disseminate key messages and promote our service range – coordinating a range of appropriate channels. They bring in valuable new ideas and are happy to question and challenge in our planning discussions.”
Helen Brothwell, Technical Communications Manager, AHDB Pork