Cereals is a key two-day event for our client, Certis, enabling them to engage with arable farmers, advisers and industry influencers. Planning for the event starts early, and we’re involved with every aspect of their presence.
Events Case Study: Certis
It helps enormously that we work with Certis throughout the year, and are familiar with the messages that get our audiences’ attention. This knowledge provides a great platform for brainstorming ideas that are developed into displays, promotions and crowd-pullers, all then aligning with the wider year-long campaigns.
We also know what will attract footfall and, for two successive years, the offer of CPD points to gain the attention of farmers and agronomists has seen crowds flock to the stand.
Utilising our knowledge of the trade media maximises event outreach through the organisation of press briefings and regular correspondence with key editors.
“Thank you all for your unwavering energy and enthusiasm over the past three days. It’s been another fantastic Cereals show, with a record number of Certis stand visitors.”
Inez Cornell, Product Manager, Certis