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Agricultural PR and media liaison

Close relationships with the farming trade editors, plus an insight into what content will gain their attention and command page space, is the key to repeated successes in editorial placement.

Editorial Case Study: Bayer Animal Health

An article explaining the damaging effects of coccidiosis infection in cattle and other livestock is the kind of technical territory where Pinstone is completely at home. An understanding of this disease problem, and of the livestock systems where it can spread, is fundamental to the success of Bayer’s Baycox campaign. Equally important is the need to identify a news or feature-piece angle, and be able to pitch the story at the appropriate level to the editors of livestock and dairy specific publications.

Our team is typically entrusted to supply articles to key publications. This typically demands desk research and copywriting skills, interviewing expertise, and experience in proof reading.

“We are impressed by Pinstone’s understanding of the technical issues. They identify the key messages for our farmer and vet audiences and are able to effectively draw on external commentators to add credibility to our editorial.”

Sharon Cooksey BVSc, MRCVS, Bayer Animal Health Group Product Manager