PR and Media Relations
Despite technological advances, there is still no greater influencer than the press.
Our knowledge of the range, remit, circulation, copy deadlines, regular features, and readership of relevant publications ensure that communications are well directed and received.
This knowledge is taken a step further through our established relationships with key media. This allows us to pitch ideas to them whilst understanding exactly what journalists want. We work with clients to source editorial material that is linked to pre-defined messages, (see Consultancy) and that represent commercial objectives. From there, it's a case of finding the 'story hook' that journalists will respond to and presenting it in the right format. Whether that may be a new product launch, press release, feature article, presentation of story leads, or a comment piece.
Reliable and consistent production of quality copy that's recognised as newsworthy material assures press attention. Topicality typically determines the importance of a story, so we keep abreast of industry issues and work together with clients to source and generate relevant and timely material. This allows us to provide tactical press information that is welcomed by journalists to be quickly compiled and issued before the opportunity passes.