Direct Mail
Supporting promotional campaigns through the production and distribution of direct mail material to a targeted database can be an effective means of communicating with your audience. From a letter, to a brochure, postcard, or pullout section in a publication, we can see a project through from the initial concept to the production of copy, design advice, and printing and distribution. With e-mail and the internet increasingly important communication tools we can also advise on how to utilise these new media to best effect.
Market Research
By asking the right questions, feedback from your target audience can help determine future direction. It can also be a good PR tool. There are many ways of conducting research ranging from an in-depth project using an independent research body with telephone or face-to-face interviews, by employing focus groups, or by means of a less scientific poll of event-goers, or your customer database.
Whatever the method, we can help to ensure the right feedback mechanism is employed. For when a project demands full service, independent research we work closely with associates, with experience of the specialist sectors in which we operate, to ensure balanced questions deliver accurate responses. A full report on the findings is then produced and presented. For a less scientific poll we can advise on what questions need to be asked and provide an interviewing and data input service where necessary. We can also help to source accurate databases for your target audience.
Once the research is completed we are then well positioned to ensure the feedback is used to its best advantage for news stories in the press or to direct a related campaign plan.
Advertising
Advising on the publications that best serve your target audience we can book advertising space and using press relationships negotiate on your behalf.